Understanding Personalization
Personalization is a key feature in Mobiz and a powerful way to enhance your campaigns. It allows you to insert customer-specific information, creating a tailored experience that strengthens your customer relationships.
In this article:
Adding Default values
Default values serve as fallbacks when a contact doesn’t have data in a personalization field.
For example, if you use {{First name}} and a contact hasn’t provided their name, you can set a default like “guest” or “valued customer.”
A contact with a name will see: Hi Sarah
A contact without one will see: Hi guest or Hi valued customer
If no default value is set, that part of the message will appear blank for those without data.
Top tip: Default values can also be used in Conditional personalization - click here to learn how.
Where to use personalization in Mobiz
You can add personalization at two key points in the campaign process:
Design stage
Message stage
Design stage
Personalization can be added to Text and Button elements.
Select a Text or Button from the Elements panel on the right, or click it directly in the campaign preview.
Click "Personalize" in the editing area.
Choose your personalization tag(s), enter a default value if needed, and continue editing or add more tags.
Message stage
Personalizing your message copy is highly effective - it’s your first point of contact and can significantly boost clicks to your campaign URL.
In the Compose SMS area, click "Personalize".
Choose your personalization tag(s), enter a default value if needed, and continue editing or add more tags.
Not sure how to write your message? Check out our guide on Composing a message.