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Understanding opt-out reasons

Learn what each opt-out reason in the unsubscribed tab means and why contacts may be unsubscribed from your messaging list.

The Unsubscribed tab in Mobiz provides insights into who has been unsubscribed and why contacts have opted out of your messages. The Reason column helps you understand how and why a contact was removed from your messaging list.

Below are the possible opt-out reasons and their definitions:

  • Opt-out list: The contact was included in an opt-out list you imported.

  • Contact: The contact unsubscribed themselves by replying to a message with ‘STOP’ or another recognized opt-out keyword. This is the most common way for contacts to opt out of receiving messages.

  • Number Lookup: The contact was unsubscribed because their number was identified as invalid or not a mobile number. This ensures your messages are only sent to valid recipients.

  • Manual: You, or another user on your account manually unsubscribed the contact. This could have been done through the app interface, either from the inbox or by editing the contact directly.

  • Zapier: The contact was unsubscribed via Zapier automation. If you use Zapier to automate processes, an integration may have triggered the opt-out.

  • API: The contact was unsubscribed through an API request. This typically happens when an external system or integration initiates the opt-out process.

Understanding these opt-out reasons can help you analyze trends, refine your messaging strategy, and maintain compliance with opt-out requests.

By monitoring opt-out trends, you can identify potential issues, adjust your messaging approach, and improve engagement with your audience.