---
title: SMS character replacements
description: SMS character replacements
---

[Skip to content](https://help.getmobiz.com/sms-character-replacements#main-content)

English

Show submenu for translations

[Create a Support Ticket](https://help.getmobiz.com/kb-tickets/new?hsLang=en)

![mobiz-logo](https://help.getmobiz.com/hs-fs/hubfs/hubspot-kb-logo.png?width=176&height=50&name=hubspot-kb-logo.png)

Open main navigation

Close main navigation

- English
  
  Show submenu for translations
- [Create a Support Ticket](https://help.getmobiz.com/kb-tickets/new)
- [Contact us](mailto:help@getmobiz.com)

[Contact us](mailto:help@getmobiz.com)

 How can we help you?

- There are no suggestions because the search field is empty.

1. [Mobiz Help Center](https://help.getmobiz.com/?hsLang=en)
2. [Using Mobiz](https://help.getmobiz.com/using-mobiz?hsLang=en)
3. [Campaigns](https://help.getmobiz.com/using-mobiz?hsLang=en#campaigns)

# SMS character replacements

## A reference for the special characters Mobiz automatically converts to standard equivalents in your messages — and what each one becomes.

When you paste text from Word, a web page, or a design tool, it often carries "fancy" versions of everyday characters — curly quotes, en dashes, fullwidth letters, decorative asterisks, and invisible spacing characters. To keep your messages rendering reliably across all handsets and to avoid unexpectedly pushing a message into a more expensive character encoding, Mobiz automatically converts these to their standard equivalents before sending.

You don't need to do anything for this to happen — it's automatic. This article is simply a reference for what gets replaced with what.

**In this article:**

1. [Quotation marks and apostrophes](https://help.getmobiz.com/sms-character-replacements#quotation-marks-and-apostrophes)
2. [Dashes and hyphens](https://help.getmobiz.com/sms-character-replacements#dashes-and-hyphens)
3. [Slashes and fractions](https://help.getmobiz.com/sms-character-replacements#slashes-and-fractions)
4. [Brackets and parentheses](https://help.getmobiz.com/sms-character-replacements#brackets-and-parentheses)
5. [Punctuation](https://help.getmobiz.com/sms-character-replacements#punctuation)
6. [Symbols and operators](https://help.getmobiz.com/sms-character-replacements#symbols-and-operators)
7. [Letters and digits](https://help.getmobiz.com/sms-character-replacements#letters-and-digits)
8. [Spaces and invisible characters](https://help.getmobiz.com/sms-character-replacements#spaces-and-invisible-characters)

### Quotation marks and apostrophes

All decorative, angled, and fullwidth quotation marks are converted to plain straight quotes.

**Converted to a straight double quote (`"`):** left and right double quotation marks (" "), double low and high-reversed quotation marks („ ‟), left- and right-pointing double angle quotes (« »), double prime and double-apostrophe modifier letters (ʺ ˮ), the heavy comma ornaments (❝ ❞), the reversed and double prime quotation marks (〝 〞), and the fullwidth quotation mark.

**Converted to a straight single quote or apostrophe (`'`):** left and right single quotation marks (' '), the single high-reversed and single low quotation marks (‛ ‚), acute and grave accents (´ \`) and their modifier-letter forms (ˊ ˋ), the prime, turned-comma, reversed-comma, apostrophe, and vertical-line modifier letters (ʹ ʻ ʽ ʼ ˈ), the heavy single comma ornaments (❛ ❜), the fullwidth apostrophe, and several combining and vertical-form comma marks.

### Dashes and hyphens

Every dash-like character is converted to a plain hyphen (`-`). This includes the em dash (—), en dash (–), horizontal bar (―), the true hyphen (‐), the small and fullwidth hyphen-minus, the box-drawing scan lines, and — worth noting — the bullet (•) and hyphen bullet (⁃).

### Slashes and fractions

**Converted to a forward slash (`/`):** the division sign (÷), fraction slash (⁄), division slash (∕), big solidus (⧸), fullwidth solidus, and the combining solidus overlays.

**Converted to a backslash (`\`):** the reverse solidus operator (⧵), big reverse solidus (⧹), small and fullwidth reverse solidus, and the combining reverse solidus overlay.

**Fractions** are spelled out: ¼ becomes `1/4`, ½ becomes `1/2`, and ¾ becomes `3/4`.

### Brackets and parentheses

Ornamental, flattened, small, fullwidth, and white (outlined) bracket forms are all converted to their standard ASCII versions:

- Parentheses (`(` and `)`) — the medium, flattened, small, fullwidth, mathematical flattened, and white parenthesis forms
- Curly brackets (`{` and `}`) — the ornament, small, and fullwidth forms
- Square brackets (`[` and `]`) — the fullwidth forms

### Punctuation

Small, fullwidth, ideographic, and presentation-form punctuation is converted to the standard character:

- Period (`.`) — small, fullwidth, ideographic, and halfwidth ideographic full stops
- Comma (`,`) — small, fullwidth, ideographic, halfwidth, and combining-below comma forms, plus the single low quotation mark
- Colon (`:`) and semicolon (`;`) — the modifier-letter, small, fullwidth, and presentation forms
- Exclamation mark (`!`) — the retroflex click (ǃ), small, fullwidth, and presentation forms
- Question mark (`?`) — small, fullwidth, and presentation forms
- The double exclamation mark (‼) becomes `!!`
- The horizontal ellipsis (…) becomes three dots (`...`)

### Symbols and operators

Small and fullwidth symbol forms — and a large collection of decorative asterisks — are normalised to their standard equivalents: `@`, `#`, `$`, `%`, `&`, `+`, `^`, `~`, `_`, `|`, `<`, `>`, `=`, and `*`.

The asterisk group is the largest: every star, teardrop-spoked, balloon-spoked, and open-centre ornament, along with the asterisk operator and small and fullwidth forms, is converted to a plain `*`.

### Letters and digits

Some fonts and tools substitute stylised letterforms that look normal but aren't standard characters. These are converted back to plain ASCII:

- **Fullwidth letters** (Ａ–Ｚ) and **small-capital letters** (ᴀ, ʙ, ᴄ, ...) are converted to their normal uppercase letters (A–Z).
- **Fullwidth digits** (０–９) are converted to normal digits (0–9).

### Spaces and invisible characters

A wide range of Unicode whitespace — non-break space, en/em spaces, thin and hair spaces, the zero-width space, ideographic space, and similar — is normalised, along with invisible control characters such as null, tab, escape, and the device-control codes. These are removed or replaced with a standard space so they don't create hidden formatting issues in your message.

- [Getting started with Mobiz](https://help.getmobiz.com/getting-started-with-mobiz?hsLang=en#main-content)

    - [1. Sign up](https://help.getmobiz.com/getting-started-with-mobiz?hsLang=en#1-sign-up)
    - [2. Pick a number type & get verified](https://help.getmobiz.com/getting-started-with-mobiz?hsLang=en#2-pick-a-number-type-get-verified)
    - [3. Setup your branded link](https://help.getmobiz.com/getting-started-with-mobiz?hsLang=en#3-setup-your-branded-link)
    - [4. Import your existing contacts & grow your list](https://help.getmobiz.com/getting-started-with-mobiz?hsLang=en#4-import-your-existing-contacts-grow-your-list)
    - [5. Send Campaigns](https://help.getmobiz.com/getting-started-with-mobiz?hsLang=en#5-send-campaigns)
- [Mobiz tutorials](https://help.getmobiz.com/mobiz-tutorials?hsLang=en)
- [Using Mobiz](https://help.getmobiz.com/using-mobiz?hsLang=en#main-content)

    - [Contacts & Lists](https://help.getmobiz.com/using-mobiz?hsLang=en#contacts-lists)
    - [Campaigns](https://help.getmobiz.com/using-mobiz?hsLang=en#campaigns)
- [Personalized landing pages](https://help.getmobiz.com/personalized-landing-pages?hsLang=en)
- [Compliance](https://help.getmobiz.com/compliance?hsLang=en)
- [Integrations](https://help.getmobiz.com/integrations?hsLang=en#main-content)

    - [Hubspot](https://help.getmobiz.com/integrations?hsLang=en#hubspot)
    - [HighLevel](https://help.getmobiz.com/integrations?hsLang=en#highlevel)
    - [Zapier](https://help.getmobiz.com/integrations?hsLang=en#zapier)

[![mobiz-l](https://help.getmobiz.com/hs-fs/hubfs/hubspot-kb-logo-white-1.png?width=106&height=30&name=hubspot-kb-logo-white-1.png "mobiz-l")](http://mobiz.co)

<https://www.facebook.com/MobizSA/> <https://x.com/Mobiz_co> <https://www.instagram.com/getmobiz/> <https://www.linkedin.com/company/mobiz-inc>

Copyright © 2026, Mobiz