The Unsubscribed tab in Mobiz provides insights into who has been unsubscribed and why contacts have opted out of your messages. The Reason column helps you understand how and why a contact was removed from your messaging list.
Below are the possible opt-out reasons and their definitions:
API: The contact was unsubscribed through an API request. This typically happens when an external system or integration initiates the opt-out process.
Manual: You, or another user on your account manually unsubscribed the contact. This could have been done through the app interface, either from the inbox or by editing the contact directly.
Contact: The contact unsubscribed themselves by replying to a message with ‘STOP’ or another recognized opt-out keyword. This is the most common way for contacts to opt out of receiving messages.
Zapier: The contact was unsubscribed via Zapier automation. If you use Zapier to automate processes, an integration may have triggered the opt-out.
Number Lookup: The contact was unsubscribed because their number was identified as invalid or not a mobile number. This ensures your messages are only sent to valid recipients.
Understanding these opt-out reasons can help you analyze trends, refine your messaging strategy, and maintain compliance with opt-out requests.
By monitoring opt-out trends, you can identify potential issues, adjust your messaging approach, and improve engagement with your audience.