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Importing your opt-outs

Step-by-step guide on importing opt-out lists on Mobiz, ensuring compliance, and how contacts can resubscribe using keywords or 'START.

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Written by Mobiz
Updated over 3 weeks ago

Importing an opt-out list into the Mobiz platform ensures that you respect customer preferences and comply with messaging regulations.

What's in this article

Steps to import an opt-out list

  1. Navigate to the Contacts page

    • Log in to your Mobiz account and go to the Contacts page.

  2. Select the import option

    • Click on Add Contacts and choose Import Opt-Out List from the dropdown menu.

  3. Prepare your file for import

    • Ensure that your file contains headers in the first row. For example, headers might include "Mobile Number", "Email address", "First name" or "Last name".

  4. Map your data

    • During the import process, you’ll be prompted to map the columns in your file to Mobiz columns. For instance, match your "Mobile Number" column to the Mobile number column in Mobiz.

  5. Complete the import

    • Review your mappings and click Import to complete the process.

What happens after the import

  • The imported contacts will be added to the Unsubscribed tab in Mobiz.

  • These contacts will no longer receive messages sent from the platform.

  • If any of the imported contacts were previously subscribed, they will be automatically moved to the unsubscribed tab.

How to resubscribe contacts

  • Contacts can only resubscribe themselves.

  • For a contact to be resubscribed, they must message "START" or any one of your text-to-join keywords created on your account. Once they do, they will be automatically moved back to the subscribed tab within contacts.

Why importing an opt-out list is important

  1. Respect customer preferences

    • Ensuring that opt-out requests are honored helps build trust with your audience.

  2. Compliance with regulations

    • Many regions require businesses to maintain updated opt-out lists to avoid messaging individuals who have opted out.

  3. Improve campaign performance

    • By focusing your messages on engaged contacts, you increase the likelihood of positive engagement while avoiding wasted resources.

Importing an opt-out list is a simple but essential step in maintaining effective and compliant communication practices on Mobiz.

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